The Gag! Free Store @ MAD
This fall, during New York Fashion Week, the Gag! Free Store will create a daylong, happening-style, drop-in event. From one-of-a-kind designer fashion samples to rare mix tapes of the 1990s, the Gag! Free Store will gather and offer a milieu of “valuable” objects. Free and open to the public, anyone will be able to visit the Gag! Free Store and remove an object from it as long as they replace it with an item they believe to be of equal value. All the original items and final items will be documented.
Cameron Cooper and Zach Cole, the duo behind the Brooklyn-based party Gag!, will create the Gag! Free Store. Mining the ephemera of cultural nostalgia, fashion, and the branding of lifestyles, the Gag! Free Store will be an experiment in material hierarchies.
Saturday & Sunday September 10/11, 12-5:30pm
@ Museum of Arts & Design: 2 Columbus Circle
Source: madmuseum.org
